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Research papers

Targeting the kaleidoscope

In 2003 COI commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain's ethnic minority communities.This research was groundbreaking in a number of ways and is the largest project of its kind conducted in...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: David Foxon, Philly Desai
November 28, 2004
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Citation

Foxon and Desai (2004a, November 28). Targeting the kaleidoscope. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/targeting-the-kaleidoscope